5A Design is an independent digital studio based in Rome.
We design brands and systemic experiences that generate measurable impact on business and people.
Recent projects
Federlus \ Redesign and dev
New digital space where cooperation, territory and community meet online. Federlus.it tells the story of the value of the Cooperative Credit Banks of Lazio, Umbria and Sardinia.
User and market analysis Information Architecture UX/UI design Visual design Full responsive experience Frontend and backend development (WordPress) Training e content governance
Gen AI training • ANGA
«Chi semina intelligenza, raccoglie futuro» is the title of the annual ANGA conference in Naples where we presented to young agricultural entrepreneurs our ethical perspective on artificial intelligence and many concrete application cases.
Workshop design Training AI strategy & prompting coaching Educational content design
Un Anno di Tendenze • GS1 Italy
An editorial project for GS1 Italy that integrates print and digital. Data and analysis on fast-moving consumer goods become accessible and visual narratives, thanks to a systemic design made of colors, grids, illustrations, and continuity between media.
Editorial design Information Architecture Information Design Illustration Data Visualization Systemic Design
Tendenze • GS1 Italy
Redesigning the GS1 Italy magazine to put content at the centre, with fluid navigation guiding readers through in-depth features, interviews and industry analysis.
User and Market analysis Information Architecture Design Sprint and information Design Visual Design Full responsive Experience Frontend Development
inMoto \ Redesign and dev
Tecnology, performance, monetization, and user experience at the center of the digital strategy of Auto and the websites of Corriere dello Sport’s magazines. A concrete example of how technological innovation can serve journalistic quality, beyond aesthetics.
Information Architecture Information Design Visual Design Full responsive Experience Frontend Development (React / NextJS)
Auto.it \ Redesign and dev
Tecnology, performance, monetization, and user experience at the center of the digital strategy of Auto and the websites of Corriere dello Sport’s magazines. A concrete example of how technological innovation can serve journalistic quality, beyond aesthetics.
Information Architecture Information Design Visual Design Full responsive Experience Frontend Development (React / NextJS)
Motosprint \ Redesign and dev
Tecnology, performance, monetization, and user experience at the center of the digital strategy of Motosprint and the websites of Corriere dello Sport’s magazines. A concrete example of how technological innovation can serve journalistic quality, beyond aesthetics.
Information Architecture Information Design Visual Design Full responsive Experience Frontend Development (React / NextJS)
Autosprint \ Redesign and dev
Tecnology, performance, monetization, and user experience at the center of the digital strategy of Autosprint and the websites of Corriere dello Sport’s magazines. A concrete example of how technological innovation can serve journalistic quality, beyond aesthetics.
Information Architecture Information Design Visual Design Full responsive Experience Frontend Development (React / NextJS)
Federazione Lombarda delle Banche di Credito Cooperativo \ Strategy, design and development
New digital space where cooperation, territory, and community meet online. FedLo.it is the result of a participatory, systemic, and relational redesign.
User and Market analysis Information Architecture Design Sprint and information Design Visual Design Full responsive Experience Frontend and Backend Development)
🌱 Orto da Coltivare \ Redesign and dev
New digital ecosystem that respects the rhythms of nature: information is more accessible and interconnected, the user experience is guided by seasonality, and editorial management has been simplified.
User and Market analysis Information Architecture Information Design Visual Design Interaction Design Full responsive Experience Frontend and Backend Development
ANSA.it
Redesign the digital ecosystem of Italy's leading news agency to communicate a renewed, authoritative and professional digital image to enhance editorial offerings and commercial agreements.
User and Market analysis Information Architecture Information Design Visual Design Interaction Design Full responsive Experience Frontend Development
Fondazione Albero della Vita ETS \ Redesign and dev
Our team worked intensively on the redesign of the alberodellavita.org website, developing a new information architecture to engage the public in discovering the Foundation's areas of focus and encourage their active participation in the donation process.
User and Market Research Information Architecture Visual & Interaction Design Full responsive Experience Frontend and Backend Development E-commerce
Libertà e Giustizia \ Redesign and dev
Website redesign to highlight the plurality of perspectives and opinions that characterize the Association's contributions. More readable content, membership and donation renewed.
User and Market Research Information Architecture Visual & Interaction Design Full responsive Experience Frontend and Backend Development Newsletter
Credito Cooperativo · Federcasse
Data, information, news and best practices to design the digital knowledge sharing platform of the national federation of “BCC” Banks
Design Sprint User research Digital trasformation Information Architecture Visual Design and Design System Cross Touchpoint Design Frontend Development
Fatto in casa da Benedetta \ Redesign and dev
We took care of the redesign of fattoincasadabenedetta.it the site where Benedetta Rossi shares recipes, ideas and smart tips for those looking for inspiration and suggestions in the kitchen.
User and Market Research Information Architecture Visual Design Interaction Design Full responsive Experience Frontend and Backend Development
Conti Editore \ Redesign and dev
We have redesigned and developed the sites of Guerin Sportivo, Autosprint, Motosprint, Auto and In Moto by investigating with passionate people their reading habits and consultation of online news.
Design Sprint Information Architecture Visual Design Interaction Design Full responsive Experience Frontend Development (React / NextJS)
Internazionali BNL d’Italia \ Redesign and dev
5A’s team gives the ATP/WTA Tennis Tournament website a usable and appealing digital Design to optimize the reading experience and the mobile usability.
User and Market Research Information Architecture Interaction Design Mobile Experience Art Direction Visual Design Design System Content Design Frontend and Backend Development Mobile Dev
Corriere dello Sport and Tuttosport \ Redesign and dev
We took care of the redesign of the sites of Corriere dello Sport and Tuttosport. We have enhanced the value of cheering to make people live sport wherever they are.
Design Sprint Information Architecture Visual Design Interaction Design Full responsive Experience Frontend Development (React / NextJS)
ConTe.it \ A new brand positioning and a new identity
The brand identity for the insurance and financial services company, clear, digital and convenient.
User and Market Research Brand Strategy and posiotioning Brand identity Art Direction Visual Design Tone of voice
Patria Indipendente · Anpi \ Redesign and dev
We accompanied Anpi's periodical in its transformation to digital. We started from the needs of readers and the needs of the editorial staff to improve the experience of using the content.
Digital trasformation Information Architecture Visual Design Interaction Design Full responsive Experience Frontend and Backend Development (Wordpress)
ConTe.it · Chatbot
We have translated ConTe.it's new tone of voice into Toni: the multichannel ChatBot able to understand, interact and organize the online insurance communication flows with customers and prospects
Design Sprint User research DialogFlow setup Development System integration
Flying Tiger Copenhagen’s \ Customer experience
5A’s team used experience design and technology to provide a web application that would easily collect customers’ traffic and behaviour to improve their in-store experience and to enhance its profit.
Data Analysis Retail Experience Interaction Design Visual Design and Design Systems Frontend and Backend Development
Selected projects (clickable soon)
ConTe.it \ Website
Together with ConTe.it, we’ve designed its new website. Starting from data and user research we delivered a fresh design language including color scheme, new illustrations and iconography language.
Gesuiti \ Digital Style guide
5A Design team and Kaleidon framed the new digital style guide for the Jesuit Euro Mediterranean Province. Based on Jesuit’s actual brand identity, we designed and normalized every aspect of the Euro Mediterranean Province’s upcoming website.
Fondazione TIM \ Website
5A Design team and Cappelli Identity Design worked together to restyling the Fondazione TIM’s website. 5A Design suggested a new information architecture based on specific topics and designed the the new visual language including micro interaction.
Il Riformista
Totally rethink a newspaper thinking about the experience of using and reading it on paper integrated with digital touchpoints. From rebranding, to layouts for presses, to web and mobile optimized and integrated with advertising.
#velodicoio
Helping the National Office of the Catholic Youth Ministry to design and develop the survey that wants to find out dreams and fears of young people.
ConTe.it \ Customer Experience
Mapping out the customer journey to understand key touchpoints across all channels and to identify gaps in the customer experience of ConTe.it.
Chiesa Cattolica
5A Design provides a new look and feel to Chiesa Cattolica’s brand and its Liturgical National Offices.
Chiedilo a loro
Improving digital and mobile experience of the official site CEI 8xmille which promotes every year selected stories of christian charity.
Chiesa dei SS. Apostoli - Firenze
Bringing an immersive and rich experience into the Church of the Apostles in Florence.
Beweb
The new Beweb web site offers its users a simpler access historical, artistic, architectural and library heritage resources of the Italian dioceses.
We do
We help brands, companies and innovative startups to frame their
way to market any business online according to people’s expectation.
Services
5A Design has been betting on honesty and transparency since 1999. Builds authentic and meaningful relationships to continually establish trust between product/service and customer.
Research
- Market analysis and user research
- Interviews with users
- Facilitation workshops
- Co-design sessions
- Ethnographic analysis
- Data analysis and management
- Heuristic evaluation and expert review
- Usability testing
Strategy
- Brand strategy and positioning
- Digital strategy and product roadmap
- Customer experience strategy
- Digital transformation and innovation
- Process and business innovation
- Content and social strategy
- SEO and SEM strategy
- Specific consulting for publishing companies
Experience
- Multichannel information architecture
- Integrated experience design
- Interaction design
- Wireframe and rapid prototyping
- Cross-cultural and accessible design
- Service and systems design
- Orientation system in physical or digital spaces
- Conversion rate optimization (CRO)
Design
- Brand identity and architecture
- Creative and artistic direction
- Digital and interface design
- Experience design
- Visual design and design system
- Editorial and printed material design
- Information design
- Copywriting, tone of voice, and content design
Technology
- Front-End and Back-End Development
- Cross-platform mobile applications
- Integrations between opensource and proprietary systems
- Internet of Things (IoT)
- Machine Learning
- Generative Artificial Intelligence
- Cloud computing, blockchain and cybersecurity
- User and multichannel testing
5A Lab
A question of mindsets.
We’re interesting in keeping up with emerging
technologies and innovative methodologies.
Lean Team
We keep up with emerging technologies, innovative methodologies, we like to think we have a positive impact on people, society and the planet.
Our team members are multi-disciplinary professionals. We are a small team that works on big challenges in order to design and deliver timeless and meaningful solutions with real purpose and value.
Fresh talent needed. If you have the passion, the curiosity and the desire to accomplish
great things, we want to meet you.
Join us.
